14 15 On 13 June 2017 the company became known as JUUL Labs Inc. The e-cigarette company was founded in 2007 by entrepreneurs Adam Bowen and James Monsees and was previously known as PAX Labs Inc. 12 JUUL2 cartridges are only available in tobacco and menthol flavours.

10 11Īt the time of writing, JUUL2 has not been submitted for market authorisation by the United States Food and Drug Administration (FDA). According to the company’s own research, after 10 minutes of using both devices, participants using the JUUL2 devices aerosolized more e-liquid and showed more plasma nicotine concentrations in the 90 minutes after use, compared to those using the original JUUL device. Despite using liquids with lower nicotine concentration, however, JUUL2 devices deliver significantly more nicotine than the original JUUL e-cigarette. JUUL2 pods contain less than 20mg/ml of nicotine, making them suitable for the European market where higher concentrations of nicotine are banned. In September 2021, JUUL launched the JUUL2 device, with a similar design and ‘pod’ system. Juul e-cigarette (taken from .uk, April 2019) and JUUL2 e-cigarette (taken from .uk, October 2021)

8 Due to a US ban on fruit and sweet flavoured e-liquids, JUUL cartridges have been available only in tobacco and menthol flavours since September 2019. With an exceptionally high nicotine content of 59mg/ml (the limit in the UK is 20mg/ml), JUUL cartridges containing e-liquid were initially available in various fruity flavours, including ‘mango nectar’, ‘royal crème’, ‘apple orchard’, and ‘alpine berry’. The JUUL device was first launched in the US in 2015. It has two components: the battery system, and a prefilled, single use nicotine liquid cartridge that serves as the mouthpiece and is called a ‘JUUL pod’. JUUL is a flat e-cigarette (also known as electronic nicotine delivery systems, or ENDS) which is designed to look like a USB key and is rechargeable in a USB port (Image 1).

This page gives detailed background on JUUL, its products, and earlier FDA interventions. 4 5Īltria, which held a 35% share in the company, withdrew its investment in May 2023. 1 2 3Īfter several years of controversy, the US Food and Drug Administration (FDA) banned JUUL e-cigarettes from the US market in 2022. is a San Francisco-based e-cigarette company whose product JUUL has been the focus of considerable media attention and critical commentary, mainly around its popularity among young consumers.

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